In Noida’s vibrant entrepreneurial landscape, few stories shine brighter than that of Princy Jain and her flourishing venture—The Jhumka Store. What began as a simple idea now stands as a testament to creativity, persistence, and the transformative power of community support.
Princy Jain, inspired by her love for traditional Indian jewelry, founded The Jhumka Store to offer unique, handcrafted designs that capture both heritage and modern flair. Her mission: to create beautiful accessories women would love, while ensuring local artisans are empowered through meaningful work.
Launching her business on Instagram (@thejhumka.store), Princy started from scratch—managing design, curation, marketing, and customer engagement herself. Her authentic storytelling and attention to customer relationships quickly helped The Jhumka Store find a loyal following. Customers now look forward to her regular process videos, behind-the-scenes glimpses, and celebrations of both artisans and buyers.
A major success point was being featured on National Small Industry Day, which positioned The Jhumka Store as a symbol of “Made in Noida” talent. As her brand gained recognition, Princy expanded her focus beyond sales: she mentors budding entrepreneurs, collaborates with other local women-run businesses, and shines a light on the skilled craftspeople behind each piece.
Today, The Jhumka Store is not just a marketplace—it’s a movement. Women proudly share their purchases and stories, artisans gain pride and stability, and aspiring founders turn to Princy for real-world advice. Her journey inspires others to pursue their ideas fearlessly and support the eco-system of local creators.
If you want to connect, collaborate, or simply get inspired, follow The Jhumka Store on Instagram: @thejhumka.store.
